Sales booster on the detergent shelf: How retailers can profitably exploit the slow fashion trend with EccoClean

Sustainability has become a must in the purchasing decision process for many consumers – and this is your opportunity: With the ecological washing powder EccoClean, you can bring the growing slow fashion trend directly to your detergent shelf and transform it into measurable added value. 

Fashion is always a statement, and what people want to express with it can vary greatly. In recent years, however, one aspect has become increasingly prominent: fashion as an expression of responsibility. Whether you call it fair, slow, or ethical fashion, many consumers value sustainability in their clothing.

This has many facets: sustainable or biodegradable materials, fair production conditions, freedom from chemicals, short logistics chains, second-hand goods, and the repair of damaged areas. Another important aspect is not throwing away clothing after a short period of use and replacing it with new ones, but rather wearing it for as long as possible. This is where detergents come into play.

When detergent becomes a sustainable statement

If you want to use textiles for as long as possible, you need to think about proper care. Because how you wash clothes directly affects their lifespan, appearance, and functionality.

♻️ Washing at temperatures that are too hot, as well as improper drying and ironing, can damage the fibers. Washing at lower temperatures reduces wear and tear.

♻️ The longer clothing is worn, the more resources are saved during production and transport: water, raw materials, energy – all part of the ecological footprint. It's also more cost-effective for consumers.

♻️ And last but not least, it's also a matter of aesthetics. Properly cared for clothes don't fade, don't lose their shape, and feel more comfortable on the skin.

Choosing the right detergent contributes significantly to the slow fashion philosophy. The environmental damage caused by many conventional detergents every day is enormous and well-documented. With EccoClean, you can now offer your customers a completely different product – one that promotes the idea of ​​sustainable fashion like no other.

Washing clothes properly: The temperature also matters   

A key aspect of gentle laundry washing is water temperature. Most people wash their laundry too hot; in the vast majority of cases, 40 degrees Celsius is sufficient, and often even 30. Washing at 60 degrees Celsius is almost never really necessary. Sustainable detergents seem to have an additional psychological effect: Many consumers, at least subconsciously, feel that while they are good for the environment, they are less effective.

Michael and Jason Zimmerer, who produce EccoClean and have been continuously improving it for many years, are well aware of this misconception and have the perfect answer: The renowned Fresenius Institute has certified the product's stain removal and whitening properties. EccoClean is therefore ideal for washing at low temperatures.

From silk to cotton: ingredients that protect textiles

In addition to excessively high temperatures, it's often the ingredients in detergents that cause premature aging and fading of clothes during washing. Many of them manage to harm both the environment and clothing, including optical brighteners, synthetic surfactants, preservatives, biocides, fragrances, and water softeners. The ingredients in EccoClean are quickly listed: washing powder. And nothing else.

Resources: Save water with your washing machine

EccoClean also addresses the aspect of resource conservation by helping to save water. Climate change has brought this issue to parts of the world that had never previously faced water shortages. In times when calls are increasingly being made here, too, to leave swimming pools empty for a few weeks, this is different, and water is increasingly being recognized as a valuable resource.

Even modern washing machines use almost 50 liters of water per wash cycle in Eco mode—a good reason to keep an eye on this. EccoClean's washing power is so powerful that pre-washes are essentially unnecessary. What's more, the washing powder is packaged in 7-gram portions, which is exactly the amount needed for a full load. This way, no more foam is produced than necessary—which in turn eliminates unnecessary rinse cycles.

Fashion without pollution

The philosophy of fair fashion also includes the principle that a garment and its care should not pollute the environment. This can happen in many ways – not least through environmentally harmful detergents or fabric softeners. In addition to the consciously used ingredients, the focus here is on the issue of microplastics. The fact that these tiny particles can now even be detected in human brains has shaken up many consumers and made them very conscious about the issue of plastic.

With EccoClean, consumers and retailers can rest assured that microplastics are not an issue. The powder detergent is packaged in small sachets made exclusively from natural fibers and dissolves completely in water after just a few seconds. Neither the powder itself nor the packaging contain any plastic, nor does the outer packaging, which is made of cardboard and is therefore disposed of with waste paper.

Sensitive skin? No problem

Sustainable fashion also encompasses the expectation that fashion should not be physically harmful to humans—neither through environmental pollution nor directly through skin contact. Among the many allergens that trigger allergies are numerous ingredients in conventional detergents, including perfumes, preservatives, certain enzymes and surfactants, and bleaching agents. EccoClean's laundry sticks are not only highly biodegradable, they also contain no fillers or anti-caking agents. The fragrances they contain are certified allergen-free. Furthermore, consumers do not come into contact with the detergent. Because the sachets dissolve, they can simply be placed in the washing machine drum without having to open them.

An environmentally friendly detergent as a statement

The ecological approach to fashion and textiles isn't a trend that will disappear. Slow fashion is growing along with general environmental awareness and is also raising awareness of detergents. If every wash cycle becomes a statement for sustainability, then having the right detergent in your product range also becomes a clear statement for retailers.

EccoClean is greenwashing instead of greenwashing. And an important step toward slow fashion.

By the way: We're celebrating slow fashion in July on all our social media channels! Follow us on Instagram, Pinterest, or LinkedIn .