Laundry detergent in sustainable packaging: How retailers benefit

Sustainable laundry detergents are a necessity these days. Even better if they're also packaged in an environmentally friendly way. EccoClean is a laundry powder that meets both criteria equally. But why should retailers care?

 

You don't have to look far for evidence: surveys consistently show that consumers are placing increasing demands on the sustainability of products and their packaging, especially when it comes to cleanliness and hygiene. People are simply fed up with plastic.

 

Michael and Jason Zimmerer have developed EccoClean, a laundry detergent that perfectly combines cleaning power, environmental friendliness, and skin compatibility. Naturally, this has been confirmed by independent testing institutes. But the two Swiss entrepreneurs have done even more: Convinced that environmental responsibility must also be reflected in the packaging, they have developed the corresponding solutions for their laundry powder.

 

Green laundry detergent in green packaging

The washing powder is pre-portioned in 30-gram units and packaged in paper sticks. The special feature: the sticks dissolve in water within seconds, completely without leaving any residue. Unlike self-dissolving plastic packaging, EccoClean guarantees that not even the smallest amount of microplastics is produced. Each pack of 24 sticks contains a cardboard outer box, which can be recycled with waste paper.

 

Sustainable benefits for trade

There are undoubtedly genuine efforts within the retail sector to minimize environmental damage – but ultimately, retailers themselves must also benefit from the corresponding products and packaging. Which is quite easy with EccoClean.

 

Customer loyalty: A product that encourages repeat business.

Environmentally friendly packaging signals ecological responsibility – a signal from which retailers also benefit. The product's sustainable image, if credible, reflects positively on the retailer and fosters an emotional connection, especially among younger target groups for whom such values ​​are increasingly important. This increases the likelihood of repeat business.

 

Differentiation: Sustainable washing stands out

EccoClean is far from alone in the market. In an environment where cleaning performance is paramount, genuine sustainability is a key differentiator, especially when that same level of performance is offered. Retailers who stock such a product position themselves as pioneers—an aspect that is particularly important given the rising expectations of NGOs and critical media.

 

Legal requirements: Ready before the others are

The EU Packaging Regulation is just the most well-known example: Both nationally and at the EU level, packaging requirements will soon become significantly stricter. Packaging like that from EccoClean already meets the upcoming regulations.

 

Disposal: Innovative packaging solutions save costs

Retailers who list products packaged without plastic also save on disposal costs. As the initial distributor of so-called system-participating packaging (i.e., packaging that typically becomes waste with end consumers), they are obligated to contribute to the recycling costs.

Sales: A retail packaging solution for the retail industry

 For the packaging design, Michael and Jason Zimmerer sought extensive advice from retail experts. The result: The packaging is wide enough to stand out, yet simultaneously narrow and vertically oriented enough to take up minimal shelf space. This means that retailers achieve higher sales per linear meter with EccoClean.

 

Don't be afraid of high costs!

Speaking of sales: Consumer surveys also show that while they desire sustainability, they are hardly willing to pay more for it. This is a problem that doesn't exist with EccoClean: its price is in the lower middle range.

 

We look forward to presenting the advantages of EccoClean to you in a personal conversation – contact us!