Gentle laundry washing: What's in it for retailers

Everyone has favorite items of clothing and wants to wear them for as long as possible. Washing clothes gently extends their lifespan. At the same time, more and more consumers want environmentally friendly detergents. Are these two demands compatible?

Consumer behavior is changing, and several developments converge when it comes to laundry. The phenomenon of fast fashion is increasingly countered by the desire to use clothing for as long as possible. At the same time, consumers' demands for the sustainability of hygiene products are rising: detergents and their packaging should also be as environmentally friendly as possible.

Meeting all these demands isn't always easy for retailers. While the range of sustainable detergents has increased in recent years, many consumers have doubts: Are the products really as sustainable as claimed? Do they actually achieve the desired cleaning results? And aren't they all quite expensive?

 

Wanted: Alternatives for environmentally friendly laundry

Consumers have good reason to look for alternatives. The problems caused by many detergents have long been known.

 

·      Conventional detergents often contain bleach, optical brighteners, synthetic fragrances, and other ingredients that can damage delicate fibers, fade colors, or even harm textiles. This primarily affects natural fibers such as wool, silk, or cotton.

·      Many of these substances are also harmful to ecosystems on land and in the seas via wastewater.

·      They pollute the environment, but also people: For people with sensitive skin or allergies, many detergents pose a health problem.

·      Added to this is the dramatic problem of microplastics. They are contained in some detergents, and large quantities originate from plastic packaging.

·      Many people have experienced that some environmentally friendly detergents do not meet expectations in terms of washing performance.

·      And last but not least: The numerous greenwashing scandals have understandably made consumers suspicious when a brand makes a sustainability promise but has difficulty keeping it.

 

Washing sustainably protects the environment and clothes.

 

With EccoClean, retailers can now offer a washing powder that does not cause any of these problems.

🍀 EccoClean is a sustainable washing powder that is completely free of the aforementioned harmful ingredients.

🍀 Each seven-gram sachet is packaged in paper and dissolves completely in water within seconds – whether in the washing machine or by hand. Seven grams is precisely the dosage needed for a full washing machine drum.

🍀 Neither the sachets nor the cardboard outer packaging leave any microplastics behind.

 

A detergent for maximum textile care

EccoClean is particularly interesting in connection with gentle laundry washing. Test reports from the Fresenius Institute confirm not only the biodegradability of the washing powder, but also its cleaning performance even with heavily soiled clothes: EccoClean is powerful enough to deliver excellent results even at low temperatures like 30 or 40 °C. Pre-washing is also unnecessary. And that definitely has a positive effect on the lifespan of your clothes.

Another advantage: Powdered detergent produces less foam than liquid detergent. Since modern washing machines have sensors, the number of rinse cycles is determined by the amount of foam detected by the sensors. Less foam therefore means fewer rinse cycles – another factor that helps laundry last longer.

EccoClean thus supports 4 of the 5 common tips for sustainable laundry washing:

 

👉 Wash at low temperatures, maximum 40 degrees

👉 Wash clothes less often

👉 Use a fully loaded machine

👉 Skip the pre-wash as a separate wash cycle

👉 Use environmentally friendly detergent for cleaning

 

Good for business. And for favorite items.

 

The advantages for retailers are obvious: given its features, EccoClean contributes to sales as well as customer loyalty, positioning and image enhancement.

The benefits for your favorite clothes are equally clear: EccoClean gives them (and their colors) a longer lifespan.

Is a gentle and sustainable detergent like EccoClean also of interest to your product range? Then let's discuss potential collaborations. We look forward to hearing from you!